Erik CocksArtist & Online Marketer
Art and online marketing go together like a Reeces's Peanut Butter Cup. Both involve solving problems that create positive outcomes. Both professions are mis-understood with most people thinking that both are pushing buttons. Both produce a good income if you are willing to put the work in. Both Online Marketing & Art allow me to have flexibility in my time and work schedules as well.
I woke up during the dawn of the internet
I started my marketing career in the early 90’s at huge ad agencies, capitalizing on the AOL craze with online marketing and putting brands online.
I then went to work directly for big brands, including giant retailers, sports betting, healthcare, universities, and travel destinations. I’ve managed these online programs for large companies, launched hundreds of products and campaigns for the big guys and have made billions for businesses and their affiliates that drove them business.
Developing and managing online programs for big brands taught me about finding opportunities, understanding how to build successful campaigns, avoiding pitfalls, finding the most cost-efficient ways to do stuff, and setting up systems to scale, track and optimize success in the online world.
After years of working for larger companies and going through more mergers that I can even remember (In my last job, In the final year I was there, I literally “worked for” 5 different companies and had 6 new bosses in my same exact VP of Online Marketing Role), I started to wonder if it was worth it? I was making great money, had a house and a cool car, but couldn’t shake the knowledge that
1: companies don’t give a crap about you, no matter how much they talk about a “family”, and
2: Having a Job gives you a false sense of security and keeps you in a rut. It is also the biggest untruth out there – unless you have some type of contract, working for another company is no more secure than working for yourself. I’ve been the manager who has, with no real notice, let entire staffs go and seen the shock on faces and the tears in their eyes ( yes, it is crushing and if you are a human, you don’t get over it ).
The Turning Point
I was making millions a month for the companies I worked for but i was simply just a cog in a machine.
During these crazy times, I helped several small companies and individuals “on the side” using all the skills and knowledge I could give them using online marketing to build their brands and get sales. They made some really good money and they were the most appreciative people ever. I thought to myself, “Wow, I got money and this feels great!”.
Then, one fateful day it happened. I had just made a company I was working for over $22 million in profit over a month – double the expectations for the month and submitted my report the previous day. And you know what? Nothing happened. That’s corporate America I figured. I went home slightly annoyed, but when I arrived, at the doorstep there was a bottle of expensive bourbon and box of high-end coffee. One of my “side” clients just wanted to thank me for their first six figure month they ever had in their business. wow. just wow. I knew then and there that helping the little guy was my mission.
I quit my corporate job and have not looked back. In many instances, doubling a small businesses income or helping someone starting out on their own add $4000 – $10000 extra dollars a month to a family income can be life-changing, especially with kids (yea, I’ve got em’ too).
Now, I focus on my own online marketing as well as helping others earn money online. I have more time for me, my family, my artistic endeavors and traveling.
Hit the Road
In January of 2022, I moved into a small trailer, pulled by my van (that I had built out to use as an office and mobile production studio). I started a full-time journey traveling around the United States and seeing what there is to see while working wherever I stop.
I know it’s a bit of a cliché, but being on the road full time truly is an adventure, and as long as we have an Internet connection where we are staying (or there is a coffee shop nearby), we’re in business.
My two kids are both in college so It was an opportunity to rent the house out and get on the road.
As my travels progress, I’ll update everyone on the journey in the Blog.
It’s So Easy
You just push a button and money comes rolling in while I sit on the beach – said nobody.
Look, we’ve all been tempted by the promises of working on a beach for 5 minutes a day. That dream is what it is, just a dream. When you wake up from that dream, you actually have to work, LOL!
However, it is sure a lot better than working in an office or warehouse or call center.
I tell people I only work half days! – I just get to pick the 12 hours I want to work!
Dressing up for work involves showering, shaving, and putting on shorts and a t-shirt. If I’m going out to dinner and want to be all vain, I’ll put on nicer clothes and one of my nice watches, but that’s it. I still work about 12 hours a day because I have two kids in college, and they need cash too.
But, during my time in corporate America, I learned to put automated systems in place so I didn’t forget things and didn’t have to do the boring stuff over and over. I do that today as well so I just have to worry about helping others reach their goals.
I’d love it if you could come back every once in a while and check out my blog. I share cool things I find about how to make money online and great online and affiliate opportunities that could give you some breathing room in your financial life or finally ramp up your business to where you want.