Erik CocksExpert Online Marketer
I've been fortunate in working with huge agencies and even "huge-er" companies. I've learned tons and helped to generate lots of money. People also ask how can a smaller business grow like a big one? Well, you just need to act like a big one. With solid marketing planning and taking a systems approach that can scale. I've helped businesses get to valuations in the hundreds of millions from startup.
I woke up during the dawn of the internet
I started my marketing career in the early 90’s at huge ad agencies, capitalizing on the AOL craze with online marketing and putting brands online.
I then went to work directly for big brands, including giant retailers, sports betting, healthcare, universities, and travel destinations. I’ve managed these online programs for large companies, launched hundreds of products and campaigns for the big guys and have made billions for businesses and their affiliates that drove them business.
Developing and managing online programs for big brands taught me about finding opportunities, understanding how to build successful campaigns, avoiding pitfalls, finding the most cost-efficient ways to do stuff, and setting up systems to scale, track and optimize success in the online world.
I’ve managed teams from 3 to 23, as well as simply rolling up my sleeves and “getting it done” until whatever companies I was with reached critical mass and could start hiring. I do this by developing smart strategies, great planning and data-based execution using the systems approaches I learned at the huge agencies and companies.
Hit the Road
In January of 2022, I moved into a small trailer, pulled by my van (that I had built out to use as an office and mobile production studio). I started a full-time journey traveling around the United States and seeing what there is to see while working wherever I stop.
I know it’s a bit of a cliché, but being on the road full time truly is an adventure, and as long as we have an Internet connection where we are staying, we’re in business.
My two kids are both in college so It was an opportunity to rent the house out and get on the road.
As my travels progress, I’ll update everyone on the journey in the Blog.
It’s So Easy
You just push a button and money comes rolling in while I sit on the beach – said nobody.
Look, we’ve all been tempted by the promises of working on a beach for 5 minutes a day. That dream is what it is, just a dream. When you wake up from that dream, you actually have to work, LOL!
However, it is sure a lot better than working in an office or warehouse or call center.
I tell people I only work half days! – I just get to pick the 12 hours I want to work!
Dressing up for work involves showering, shaving, and putting on shorts and a t-shirt. If I’m going out to dinner and want to be all vain, I’ll put on nicer clothes and one of my nice watches, but that’s it. Client zoom calls require putting on a smart looking shirt. I still work about 12 hours a day because I have two kids in college, and they need cash too.
But, during my time in corporate America, I learned to put automated systems in place so I didn’t forget things and didn’t have to do the boring stuff over and over. I do that today as well so I just have to worry about helping others reach their goals.
I’d love it if you could come back every once in a while and check out my blog. I share cool things I find about how to make money online and great online marketing tips that could give your company some breathing room in the wallet and ramp up your business to where you want.