About
Me
CMO & Lead Generation Expert Based in the United States
Sure, titles like VP marketing, director of marketing, and CMO sound impressive, but when it comes down to it, it’s about generating more business for the company.
I’m an expert at creating “Magic ATMs”. These are ATMs that you put one dollar in, and they give you back 2, 5,10 or 20 dollars! This magic comes from the systematic approach I take to lead generation efforts and developing expansion efforts.
Yes, this is all within the ecosystem of building a brand and becoming the leader in your market.
Marketing is my passion. You’ll benefit from my bizarre love of problem solving, growth strategy, and seeing campaigns thrive.
KNOWLEDGE
Lead Generation
Not just more leads - better leads. I work as a partner with sales, not in an ivory tower.
Systems Expert
As a seasoned systems expert, I excel at designing scalable infrastructures that enable businesses to rapidly expand while maintaining agility and efficiency.
Technology Agnostic
My technology-agnostic approach means I can leverage any platform or tool to reach a broader audience and drive sustained growth, free from the limitations of a single tech stack.
Video Evangelist
With deep expertise in video marketing, I create impactful video campaigns that captivate audiences and convert views into high-quality leads.
Creative Skills
With a broad range of creative talents—from storytelling to design— I develop compelling campaigns that consistently engage and convert audiences.
Company Brander
With a deep understanding of brand positioning, I craft identities that maintain a distinct competitive edge and discourage rivals from gaining ground.
My
Services
My
SKILLS
WHAT YOU NEED TO KNOW ABOUT ME
I am a self-motivated, results-driven digital marketing professional with 25+ years of experience designing and implementing high-impact lead generation campaigns. My expertise spans the entire digital ecosystem—from SEO and PPC to video marketing, analytics, and social media—allowing me to craft integrated strategies that consistently deliver measurable ROI.
As a hands-on leader who thrives with minimal direction, I excel at building collaborative partnerships with clients and internal teams alike to drive customer acquisition and retention. My proven track record of success with high-profile clients showcases my ability to take projects from concept to completion, optimizing performance at every step to achieve tangible, lasting results
2022
Ampliar Advertising - Agency
Chief Marketing Officer
Spearheaded the development and execution of innovative marketing strategies for a diverse portfolio of clients, resulting in a 15% average increase in client-attributed revenue.
Drove a 20% growth in qualified new business leads by repositioning the agency’s brand and launching targeted B2B marketing campaigns.
Championed the integration of data analytics and market research to uncover deep consumer insights, leading to the creation of award-winning campaigns that boosted client market share by an average of 10%.
Cultivated and expanded C-level client relationships, securing multi-year contracts and expanding service offerings to increase average client lifetime value by 25%.
2019
HEALTHINSURANCE.COM
Marketing Director
Architected and executed a multi-channel digital marketing strategy that increased qualified lead generation by 50% year-over-year, directly contributing to a 35% growth in policy sales.
Optimized a multi-million dollar marketing budget through rigorous A/B testing and data analysis, reducing customer acquisition cost (CAC) by 20% while simultaneously increasing lead quality.
Drove a 25% improvement in website conversion rates by spearheading a comprehensive overhaul of the user experience (UX) and implementing a personalized customer journey.
Launched a successful content marketing and SEO program that captured top search rankings for high-intent keywords, resulting in a 60% increase in organic traffic and a more cost-effective lead pipeline.
2014
Arthur Rutenberg Luxury Homes
Online Marketing Director
Developed and implemented a sophisticated lead generation and nurturing strategy that delivered a 30% increase in qualified leads for luxury home sales, contributing to a 20% rise in annual revenue.
Elevated the AR Homes brand to a new level of prestige through targeted digital advertising, content marketing, and strategic partnerships, resulting in a 15% increase in brand preference among affluent homebuyers.
Pioneered the use of virtual tours and interactive digital experiences, leading to a 40% increase in online engagement and a more efficient sales process.
Leveraged market intelligence and consumer insights to identify and capitalize on emerging market trends, successfully launching new communities that exceeded sales projections by 25%.
2006
BBDO Worldwide - Agency
Marketing Director - Online
Directed a global marketing team in the creation and implementation of integrated campaigns for key accounts, contributing to a record-breaking year of client growth and a 30% increase in agency revenue.
Successfully attracted and secured new, multi-million dollar accounts through the development of a compelling agency narrative and a targeted thought leadership program.
Pioneered a digital-first approach to client strategy, resulting in a 40% improvement in digital campaign ROI and a significant expansion of the agency’s digital services division.
Fostered a culture of creative excellence and data-driven decision-making, leading to numerous industry accolades and a stronger, more profitable client portfolio.
1990
Earlier Marketing Experience
Online Marketing Director: YOUNG & RUBICAM ADVERTISING
Marketing Director: WINSTAR COMMUNICATIONS
Senior Marketing Manager: CHARTER BEHAVIORAL HEALTH SYSTEMS
Account Executive: TINSLEY ADVERTISING
My
STORY
My
WORK
Let's Talk
My
CONTACT
Ready to Work with Me?
Let’s talk about how I might be able to help your business grow